Thursday, May 13, 2021

Fast fashion and the environmental impact in 2020

A few changes we all could make today can make a great change for our Mother nature tomorrow!


We all know the impact that fast fashion has on the environment and for those who you would like to catch up can see a great article here - The environmental price on fast fashion by Nature

This post is about fast fashion and the environmental impact in 2020 and how we can make small changes in our daily life to make sure that we minimise our carbon footprint in this arena.

Is it buying stop buying Fast Fashion? The simple answer is no. Because that is all that the average consumer can afford to buy. So we have to buy our work clothes, school uniforms for the kids from somewhere affordable and for many is fast-fashion retailers.

It is more about what can we do....

Sachini wearing the Dior book Tote

Let's Read the Labels

How many of us read the labels when we shop? Digitally or in the shops?  Did you know that some materials and fabrics are more environmentally friendly than others? For example, organic cotton (which is grown without harmful chemicals and cultivating organic cotton is known to improve soil quality), linen (a durable, hypoallergenic material which takes a lot less time to dry), lyocell ( a biodegradable, recyclable material manufactured from wood pulp ) or modal (made exclusively from the renewable fibre of the beech tree). So we can make a habit to read the label and choose a more environmentally friendly material.

Can we actually buy less?

I always ask myself do I need a 10th blazer? You might think as a fashion blogger this question is a tricky one. But for the last year and a half, I have worked with brands on the basis that I choose items I want to style and do not accept bulk deliveries without me knowing what is being sent to me. I make sure that way I do not receive anything I will not wear. I also give more than 90% of clothes back to the brands after the project is finished so they can re-use them again for another project.

So as consumers we can ask the question, do I really need this item in my wardrobe before buying something because the inexpensive price tag might be enticing.

Donate, not Bin

What we can do is when we finish wearing a piece, we can give this away to a charity rather than throwing it away to the rubbish bin. You can give it a second life by giving it a second home. Someone might wear it many years after you and thereby saving the space in wastelands.

The Line Matters

We can also make sure that when we buy from fast-fashion retailers, to buy from a  conscious line. Good examples are 'H&M conscious' and the 'Responsible Edit by ASOS'. This means when we buy fast fashion it hurts the environment a little less.

Buy Pre-Loved

The pre-Loved market is a great way to enjoy a lovely piece of clothing for an affordable price. Vestiare Collective is a great example where you can buy both high street and high-end pieces for a fraction of the prices.

Where Possible

If and when you are able to afford more sustainably made fashion (this doesn't mean always designer items), then moving on to that is a gift that we can give to ourselves as well as the mother nature.

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Sachini wearing the Dior book Tote

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